October 16, 2026, (Inside AI) — The Bharatiya Janata Party (BJP) is deploying AI-generated videos and social media campaigns to counter opposition propaganda against the Election Commission's Special Intensive Revision (SIR) of electoral rolls, according to party sources. The initiative, likely to be led by BJP national president Nitin Nabin, will feature content tailored for platforms like Instagram, X, and WhatsApp, with skits set in 'Gen Z' environments such as classrooms and campuses. Many official BJP handles have already begun sharing such content, and the party is finalizing a grassroots outreach strategy.
The move signals a growing reliance on AI tools in political communication, as parties seek to dominate digital narratives. The SIR exercise, aimed at updating electoral rolls, has faced opposition allegations of targeting certain communities. The BJP's counter-campaign aims to clarify its stance and engage younger voters through relatable, shareable content.
AI And Gen Z Tactics Reshape Political Messaging
The BJP's strategy includes AI-generated videos that mimic popular Gen Z aesthetics, such as campus skits and classroom scenarios. These videos are designed to be easily shareable on Instagram and X, and via WhatsApp forwards. Party sources indicate that the content will address opposition claims directly, using humor and satire to appeal to younger demographics. This approach mirrors tactics used in recent global elections, where AI tools have been employed to create rapid-response content.
Political analysts note that while AI can amplify reach, it also raises concerns about misinformation. The BJP has not disclosed specific details about the AI tools or production processes involved. However, the party's official handles have already posted videos that blend AI-generated visuals with traditional messaging.
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In a separate development, Union Minister of State for Information and Broadcasting L Murugan received praise from his senior colleague Ashwini Vaishnaw during a farewell event. Murugan resigned from his ministerial post and Rajya Sabha seat to return to Tamil Nadu and strengthen the BJP there. Vaishnaw remarked, "He may have been my junior colleague in the ministry, but I feared him in Parliament as he was tough from within, even though he always wore a smile." The two also exchanged pleasantries in Tamil, drawing a warm response from the gathering.
Meanwhile, preparations are underway for the Deep Utsav in Ayodhya in the first week of November. Indian missions abroad, through the Indian Council for Cultural Relations, are inviting international Ramayana groups to participate. The Uttar Pradesh government is organizing the event, and visiting artists will later tour other religious sites in the state.
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These developments highlight the BJP's multi-pronged approach to communication and outreach, blending digital innovation with cultural diplomacy. As the SIR exercise continues to draw political heat, the party's AI-driven campaign could set a precedent for future electoral battles in India.
