September 8, 2026, (Inside AI) — A content-creator couple paid $499.99 (approximately Rs 47,000) for Dyson's camera-equipped smart toothbrush and concluded it felt like an ordeal. Their review has reignited debate over whether AI-powered oral care justifies its price.
The couple, known online as theolivetreefamily, tested the Dyson CameraJet toothbrush, which includes a built-in camera, a torch, and AI-powered flossing technology. The device streams a live view of the inside of the mouth while brushing.
In their video, the couple struggled to navigate the brush while watching the footage on screen. They also demonstrated the charging stand, which doubles as a water reservoir for the flossing function.
The package includes a specially designed toothpaste that produces little to no foam, since excess foam could obstruct the camera's view. After using the device, the man said, "feel like that was an ordeal."
He added, "The camera is not very good, can't see a thing." Still, he conceded, "My teeth does feel super clean."
When asked if the toothbrush is worth the price, the couple answered together, "probably not," shaking their heads.
The review drew mixed reactions. One viewer wrote, "You've really taken one for the team with this review." A dentist commented, "As a dentist, I thank you for your service! I wanted to see what the hype was about."
Others raised privacy concerns. One user wrote, "No I don't want a camera in my mouth for AI to collect my data... they identify people from their teeth so yea no way."
Some viewers speculated the couple had been paid by Dyson. The creators pushed back, stating they paid full price from Curry's and included proof of purchase in the video.
Camera Toothbrushes Face Uphill Adoption Battle
Dyson's device is not the first smart toothbrush to promise AI-driven insights. Brands like Oral-B and Philips have offered position detection and pressure sensors for years. However, adding a live camera is a radical step that tests consumer comfort.
Privacy experts warn that intraoral cameras could collect highly sensitive biometric data. Teeth patterns are unique enough to identify individuals, raising questions about data storage and consent.
Dyson describes the product as "the only toothbrush with a camera and a jet, to target the gaps and remove plaque between your teeth." The company's marketing copy calls it a "camera viewing, gap finding, jet washing, liquid flossing, mouthwash dispensing, technique teaching, live streaming, plaque blasting, precision cleaning toothbrush."
Despite the skepticism, the couple's video may still pay for itself through ad revenue. They noted, "We are really hoping that the video generates enough income to pay for itself."
The broader smart oral care market continues to grow, but high prices and privacy fears remain key barriers. Whether camera-equipped brushes become mainstream or remain a niche curiosity depends on clearer benefits and stronger data protections.
